And in 2010, more than 80 variations of this poster were presented by one of the French sites. In 2009, rock band Stereophonics named their album after the poster “Keep Calm and Carry On”. Moreover, the red background is no more obligatory. They can be funny and serious, raise some social or personal problems, aim at the people of various ages, genders and professions. Keep calm posters stopped to be only motivational ones. Besides the original texts, a number of other phrases appeared, which started with “keep calm” and were complemented in all the possible ways. In 2007, keep calm poster designs started to appear at online stores and very soon, became extremely popular among poster admirers. In 2012, some other original keep calm posters were discovered and sent to The Imperial War Museum in England. The following year, the spouses started to sell the prints of this poster. bookstore in Alnwick, found one of the original posters and hung it on the wall of their shop. Only in 2000, Stuart Manley and his wife Mary, owners of Barter Books Ltd. That’s why, the majority of the UK citizens weren’t able to see them. In fact, the posters weren’t so widely used and were kept in storages till 1940. More than million posters were printed, but the majority of them were destroyed. These posters were aimed at raising the spirits and strengthen morale of the British citizens in the case of an attack or occupation. Each poster contained not only the motivational phrase, but also a “Tudor Crown” at the top, the symbol of the state. Defend It With All Your Might” and “Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory”. Thus, “Keep Calm and Carry On” poster was released along with two other: “Freedom Is In Peril. When the Second World War started, the British government decided to release motivational posters for the country citizens. The history of a keep calm poster goes back to 1939.
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